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How to Protect your Food Business Name, Brand, and Logo with Trademarks

  • Hudson Kitchen 9 Basin Drive Kearny, NJ, 07032 United States (map)

Overview
You’ve worked hard to create a food product, have built an impactful brand and have a recognizable name for your brand and product assortment. How do you protect a food name and brand? Lauren Handel, Principal Attorney of Handel Food Law, outlines protection of trademarks to help safeguard your brand.

Attendees will learn:

  • What can / can not be trademarked when it comes to food products.

  • Why are trademarks important to your CPG business?

  • Steps to obtain a trademark for your product.

  • When is the best time to trademark.

Admission: $40

Zoom Link will be emailed prior to the workshop - please check your email and spam folder.

About Lauren Handel:

Lauren Handel is the Principal Attorney of Handel Food Law, a law firm dedicated to food and beverage businesses. Lauren helps her clients with regulatory compliance, risk mitigation, contracts, and protection of trademarks and other intellectual property.

Learn more about Lauren Handel on LinkedIn or on her website.

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July 26

The Art of Naming Your CPG Food Brand: Creating Powerful Names That Stick

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September 6

Starting Your Food Business: How to Take Your Dream from Concept to Reality