Overview
Coming up with a compelling name for your brand can be endlessly frustrating. Learn how to create super sticky product names from brand name creator, Alexandra Watkins. The practical, quick steps in this workshop will help founders create unforgettable names that will attract customers and get more sales.
Attendees will learn:
The qualities that make for a strong brand name
The biggest mistakes people make when naming a business
Some common brand name misconceptions
Tips on finding a good domain name
When its too late to change your brand name
Schedule:
1:00 - 1:15: Introduction
1:15 - 2:00: Presentation
2:00 - 2:30: Question and answer session
Zoom Link will be emailed prior to the workshop - please check your email and spam.
About Alexandra Watkins:
Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine.
Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her own name hall of fame includes Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.
Alexandra first got hooked on naming when Gap hired her to create names for their first line of body care products. Soon after, she broke into the business by talking her way into Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for leading branding and naming firms around the country.
Learn More about Alexandra and her work on the Eat My Words website or follow her on Instagram.