OVERVIEW
Learn directly from industry experts who will share the tools and strategies needed to move your idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your consumer packaged goods (CPG) food and beverage product at wholesale and retail.
Our Food Business Bootcamp course is a multi-day, hybrid event starting with an in-person session on Saturday, February 1st and followed by virtual sessions every Wednesday throughout the month.
On Saturday, February 1st topics covered will include:
The Entrepreneur's Mindset
CPG Food Product Concept Development
Brand Development & Marketing
Pricing Your CPG Food Product for Profitability
Food Business Operations & Sales
This session includes a light breakfast, lunch, snacks, networking and the opportunity to tour our commercial kitchen.
Our virtual sessions take place every Wednesday from 1:00-2:30 PM and will cover:
February 5th: Food Law Part I- Licensing, Labeling & Marketing, and Food Safety
February 12th: Food Law Part II - Intellectual Property (Trademarks, Copyrights, Patents, and Trade Secrets) and Essential Agreements (Operating Agreements, NDAs, Employment Contracts, etc.)
February 19th: Funding Your Food Business
February 26th: Hiring Employees and Consultants for your Food Business
All virtual sessions will be recorded.
WE CREATED THIS COURSE FOR ANYONE WHO...
Is frustrated because they cannot find reliable information
Has a food business idea but does not know where to begin
Makes an amazing product but has no idea how to run a business
TAKEAWAYS
85+ page Food Business Bootcamp Handbook
Online Resource Guide including downloadable templates
COURSE INSTRUCTORS
Rachel Cheng
In her short career, Rachel has already led teams of 90+ individuals in the CPG and non-profit industries. Currently, she serves as the Chief Operating Officer and co-founder of Yay’s Snacks, a crispy take on classic beef jerky. Rachel’s journey exemplifies her unwavering commitment to innovation, quality, and the human-centered approach to business growth.
Mike Currie
With over 18 years leading Marketing for iconic national food and beverage brands, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups towards achieving their full potential.
Regina L. Henry
Regina is a Certified Leadership Mentor, Coach, Speaker, and Trainer, as well as an accredited Insights Discovery ® facilitator. Regina possesses a commitment to empowering and equipping every person she connects with to lead with resilience and authenticity.
Djenaba Johnson-Jones
Djenaba is the founder & CEO of Hudson Kitchen and creator of the Food Business BootcampⓇ. She founded Hudson Kitchen after working in business development at some of the biggest media brands for over 15 years. The creation of the Bootcamp and Hudson Kitchen came out of Djenaba’s own experience of facing countless obstacles when planning to launch her own food business.
Ralph Morales
Ralph Morales serves as the Capital Access Manager at Rising Tide Capital, where he plays a crucial role in guiding business owners towards various funding opportunities. With a deep commitment to supporting entrepreneurs, Ralph connects them with a diverse range of financial resources.
Abby June Richards
As the founder of The CPG CFO, Abby serves emerging CPG brands with fractional CFO services, helping brands “know their numbers”; and build sustainable businesses. Abby loves reading the ingredients for the products she uses in her household and is passionate about expanding access to better-for-you and sustainable options by supporting founders.