OVERVIEW
Learn directly from industry experts who will share the tools and strategies needed to move your food idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your CPG food product at wholesale and retail. This course includes a light breakfast, lunch, snacks and the opportunity to network with other food makers.
Topics covered will include:
Introduction to Food Entrepreneurship
CPG Food Product Concept Development
Brand Development & Marketing
Legal Considerations for CPG Food Entrepreneurs
Pricing Your CPG Food Product for Profitability
Food Business Operations
The Business of Food: Business Plan Development
You will also have the opportunity to tour our commercial kitchen.
WE CREATED THIS COURSE FOR ANYONE WHO...
Is frustrated because they cannot find reliable information
Has a food business idea but does not know where to begin
Makes an amazing product but has no idea how to run a business
TAKEAWAYS
85+ page Food Business Bootcamp Handbook
Online Resource Guide including downloadable templates
COURSE INSTRUCTORS
Rachel Cheng
In her short career, Rachel has already led teams of 90+ individuals in the CPG and non-profit industries. Currently, she serves as the Chief Operating Officer and co-founder of Yay’s Snacks, a crispy take on classic beef jerky. Rachel’s journey exemplifies her unwavering commitment to innovation, quality, and the human-centered approach to business growth.
Mike Currie
With over 18 years leading Marketing for iconic national food and beverage brands, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups towards achieving their full potential.
Regina L. Henry
Regina is a Certified Leadership Mentor, Coach, Speaker, and Trainer, as well as an accredited Insights Discovery ® facilitator. Regina possesses a commitment to empowering and equipping every person she connects with to lead with resilience and authenticity.
Djenaba Johnson-Jones
Djenaba is the founder & CEO of Hudson Kitchen and creator of the Food Business BootcampⓇ. She founded Hudson Kitchen after working in business development at some of the biggest media brands for over 15 years. The creation of the Bootcamp and Hudson Kitchen came out of Djenaba’s own experience of facing countless obstacles when planning to launch her own food business.
Ralph Morales
Ralph Morales serves as the Capital Access Manager at Rising Tide Capital, where he plays a crucial role in guiding business owners towards various funding opportunities. With a deep commitment to supporting entrepreneurs, Ralph connects them with a diverse range of financial resources.
Abby June Richards
As the founder of The CPG CFO, Abby serves emerging CPG brands with fractional CFO services, helping brands “know their numbers”; and build sustainable businesses. Abby loves reading the ingredients for the products she uses in her household and is passionate about expanding access to better-for-you and sustainable options by supporting founders.