Capturing that wholesale buyer’s attention is hard, and you have only one chance to make a positive impression. Alli Ball, Former Grocery Buyer & Head of Grocery from Bi-Rite Market in San Francisco, shares her four-step framework for ensuring you’re prepared, confident, and ready to get that buyer to say “yes!” to carrying your product line. If you’re serious about pitching to retail stores, you’ll want to attend this session!
Attendees will learn:
How to connect with buyers and ensure you're speaking to the right decision maker
Exactly what that buyer considers as they review your product line, and how to use that to craft a sales pitch that captures their attention
What makes them pass on your brand, or never respond to your sales emails in the first place
How to ensure you’re filling a need for their shelves so they actually place a first order
About Alli: Alli Ball, Founder & CEO of Food Biz Wiz, provides consulting & coaching from the wholesale buyer’s perspective. Alli helps producers understand what it takes to get their products on the retail shelf - and keep them there - by sharing the behind-the-scenes secrets and thought processes of Wholesale Buyers as they assess new products for their stores or online shelves.