Overview
A strong public relations resource can be key to sharing your brand’s unique story and increasing consumer interest. Sarah Maguire, founder of Sarah Maguire PR where her focus is CPG (consumer-packaged goods), walks you through the value of finding the right PR “home” for your story AND the right time to make that investment.

Attendees will learn:

• The value of Public Relations

• The importance of finding a PR professional that works within the CPG niche

• 5 indicators that your brand is ready for a Public Relations Agency or Consultant

• Qualities should you look for once you are ready for PR and the benefits of working with one vs the other

• Tips to DIY brand awareness until you are ready to hire PR.

Zoom Link will be emailed prior to the workshop - please check your email and spam.

About Sarah Maguire:

Sarah Maguire started her own PR consulting firm in May 2022 after a ten-year PR agency career, focusing on meaningful brand storytelling in the food and beverage CPG startup space. She has understood the ever-evolving media landscape, mastering both traditional and non-traditional media relations, including affiliate marketing, thought leadership, and VIP + influencer relationship building.

With experience in entertainment, hospitality, technology, and lifestyle public relations at agencies including Derris and RVD Communications, she found her niche in the food/beverage startup space at JBC Communications and most recently was spearheading the CPG division at celebrity talent agency The Lede Company. Sarah graduated from Elon University with a bachelor's degree in Strategic Communications and is a proud DC native, currently living in New York City.

Learn more about her Sarah Maguire and her work on her website or follow her on Instagram.